OPEN TO SOCIAL MEDIA, MARKETING, AND CORPORATE PHILANTHROPY ROLES
Wonders & Worries
CASE STUDY
Social media and campaigns for a nonprofit in five cities across the U.S
My boss, the founder of Wonders & Worries, and myself at our No Worries Classic event, Oct. 2025
ROLE
Marketing Coordinator
TIMELINE
July 2025 - Present
PLATFORMS
Instagram, Facebook, LinkedIn, YouTube, TikTok
TOOLS
Meta Business Suite, Canva, CapCut, Emma, Microsoft 365
Overview
Wonders & Worries is a nonprofit providing free, professional support to children and teenagers navigating a parent's serious illness or injury.
When I joined as Marketing Coordinator in July 2025, my first role after graduating from UT Austin. I took full ownership of the organization's social media presence across Instagram, Facebook, LinkedIn, YouTube, and launched a TikTok channel. My goal was to build a consistent, engaging presence across all platforms that reflected the organization's mission and drove community action.
What I did
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Built and maintained a monthly content calendar across five platforms
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Developed content pillars to balance mission storytelling, event promotion, educational tips, and fundraising
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Created graphics, captions, and reels in-house using Canva and CapCut
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Ran fundraising campaigns on social, including Giving Tuesday, Amplify Austin, and our 25th birthday campaign
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Launched and began growing a TikTok presence as a new channel
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Tracked monthly analytics and reported insights to leadership to shape ongoing strategy
RESULTS
What changed
4.3X
INSTAGRAM VIEWS
Monthly views grew from 9.8K when I started to 41.8K in August 2026.
3.9X
INSTAGRAM ENGAGEMENT
Monthly engagements grew from 143 when I started to an average of 560.
$12K +
25TH BIRTHDAY CAMPAIGN
Raised through a fundraiser run mostly on social, after bringing in the organization’s first social-driven Giving Tuesday donations ($1,500).
Before & after
Monthly averages for the six months before I joined (Jan–Jun 2025) compared with everything since (Aug 2025–Aug 2026). Organic results only.
METRIC
BEFORE
SINCE I JOINED
CHANGE
Instagram engagements
143
560
+292%
Instagram views
9.8K
24K
+145%
Facebook link clicks
16
29
+85%
LinkedIn follows
21
28
+32%
Instagram posts
14
20
+45%
Facebook engagements
249
359
+44%
Facebook views
11.2K
14.2K
+26%
Instagram reach
3.3K
4.3K
+30%