ForeFlight
Overview
ForeFlight is a global aviation technology company offering an integrated flight app across iPad, iPhone, and web, covering flight planning, weather, maps, and charts.
I joined ForeFlight as their first-ever marketing intern, helping establish the foundation for what would become a formal internship program within the marketing department. After completing the summer internship, I was invited back during my senior year of college as their Social Media Marketing Co-op. This was a part-time role I held while finishing my degree at UT Austin.
My Strategy
Filmed and edited reels, carousels, and managed stories across 5 platforms
Developed content ideas based on trends
Managed influencer relationships end-to-end including drafting contracts, tracking deliverable timelines, and pulling post analytics for brand collaborations
Conceptualized, filmed, and edited ForeFlight's first internship recruitment video
Supported production of the Between Two Wings podcast, assisting with behind-the-scenes coordination and helping develop thumbnail branding
Compiled monthly analytics reports using Sprout Social to track performance and inform strategy
