OPEN TO SOCIAL MEDIA, MARKETING, AND CORPORATE PHILANTHROPY ROLES
TacAero
CASE STUDY
Lifestyle content for a backcountry flight school.
ROLE
Freelance Social Media Manager
TIMELINE
July 2025 - Present
PLATFORMS
Instagram, Facebook
TOOLS
Meta Business Suite, CapCut, Slack
Overview
TacAero is a backcountry flight school that teaches tailwheel and backcountry flying, and leads expeditions for pilots who complete its advanced course.
I took over TacAero’s social media as a freelance contractor in September 2026. The goal was to reach more pilots, position TacAero as an expedition lifestyle brand, and celebrate the pilots and instructors who finish its courses.
What I did
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Built a platform strategy that gives Instagram and Facebook each their own job
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Turned expedition photo albums into carousels and reels
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Edited reels in CapCut
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Created course-completion spotlights to celebrate students and instructors
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Coordinated with the TacAero team over Slack on photos and posting
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Tracked weekly and monthly performance in Meta Business Suite
One brand, two jobs
The Lifestyle
A curated feed of expeditions and backcountry flying that shows pilots what TacAero training leads to.
The Community
A steady weekly spotlight on the pilots completing their courses, so finishing feels like something to celebrate.
RESULTS
My first month
6X
INSTAGRAM VIEWS
Monthly views grew 497%, from about 5.4K in August to 32K in September.
10K+
VIEWS ON ONE POST
An expedition carousel that also brought in 33 new followers, the top post of the month.
3X
NEW AUDIENCES
Views from non-followers grew 185%, reaching pilots who didn’t already follow TacAero.
I took over on September 11th. Results compare September with August.