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Foster Village

Benefit Concert Marketing Campaign

Challenge

As part of Project Advance Austin, a project-management course at UT, my team partnered with Foster Village. Serving as the creative marketing lead, I designed event posters, a sponsorship packet, a t-shirt, and created an informational presentation to promote the internship program my team developed in collaboration with UT Career Services.

Foster Village needed to promote a spring benefit concert with very limited time to attract sponsors and community participation.

Strategy

Results

  • Produced branded promotional materials (posters, sponsorship packet, t-shirt) under a tight deadline.

  • Supported community outreach efforts by equipping my team with professional-quality materials to share with potential sponsors.

  • Contributed to team project management, applying frameworks learned in class.

  • Increased corporate sponsorships by 400%.

  • Raised over $7,000 in donations at the event.

  • Secured a long-term internship pipeline between Foster Village and UT Austin.

  • Earned the IBM Project Management Certificate upon course completion.

Content Highlights

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Concert Promotional Flyer
Sponsorship Package Graphic
Concert t-shirts
At the concert with my team, the Community Engagement coordinator and CEO of Foster Village
Night of the event with performer, Rodney Atkins
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