Foster Village
Overview
Foster Village is an Austin-based nonprofit supporting foster families through community connection and practical resources.
As part of Project Advance Austin, a yearlong project management program at UT Austin that partners student teams with local nonprofits. My team was tasked with a time-sensitive challenge during my senior year of college: promoting Foster Village's first benefit concert with limited runway to attract sponsors and gain community participation.
Serving as the creative marketing lead, I was responsible for translating that urgency into tangible deliverables while also contributing to the team's larger goal of building something sustainable for Foster Village beyond our project's end.
My Strategy
Produced branded promotional materials: posters, a sponsorship packet, and a t-shirt, under a tight deadline and budget to support the concert launch
Supported community outreach efforts by equipping the team with quality materials to share with potential sponsors
Developed a shareable internship program presentation to help Foster Village recruit UT Austin students independently after our project ended
Applied project management frameworks throughout, contributing to team planning and execution
Concert Promotional Flyer
Sponsorship Package Graphic
Concert t-shirts
Results
Increased corporate sponsorships by 400%
Raised over $7,000 in donations at the event
Secured a long-term internship pipeline between Foster Village and UT Austin
Earned the IBM Project Management Certificate upon program completion
