OPEN TO SOCIAL MEDIA, MARKETING, AND CORPORATE PHILANTHROPY ROLES
CASE STUDY
Foster Village
Sponsor outreach and marketing for a nonprofit’s first benefit concert.
ROLE
Creative Marketing Lead
PROGRAM
Project Advance Austin, UT Austin
EVENT
Event Spring Benefit Concert, March 2025
TOOLS
Canva, Procreate, Excel
Overview
Foster Village is an Austin-based nonprofit supporting foster families through community connection and practical resources.
Through Project Advance Austin, a yearlong UT Austin program that pairs student teams with local nonprofits, my team was asked to promote Foster Village’s first benefit concert on a tight timeline, bringing in sponsors and community support.
As creative marketing lead, I turned that urgency into real deliverables, while helping the team build something Foster Village could keep using after our project ended.
What I did
Produced branded promotional materials: posters, a sponsorship packet, and a t-shirt, under a tight deadline and budget to support the concert launch
Gave the team polished materials to bring to potential corporate sponsors
Developed a shareable internship program presentation to help Foster Village recruit UT Austin students independently after our project ended
Applied project management frameworks throughout, contributing to team planning and execution
RESULTS
What came if it
400%
MORE CORPORATE SPONSORS
Corporate sponsorships grew 400%, with Austin Subaru presenting the concert.
$7K
RAISED AT EVENT
Donations raised the night of the concert to support foster families.
1
LASTING PIPELINE
A long-term internship pipeline between Foster Village and UT Austin.
I also earned the IBM Project Management Certificate on completing the program.
The materials
Concert flyer
The main promotional piece for the concert and the sponsors behind it.
Sponsorship package
Gold, silver, and bronze tiers that gave the team a clear ask for every sponsor.
Concert t-shirt
Event merch for the team and volunteers.
