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ForeFlight

CASE STUDY

Social content and influencer partnerships for an aviation tech brand.

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ROLE

Marketing Intern, then Social Media Marketing Co-op

TIMELINE

Summer 2024 internship, 2024–2025 Co-op

PLATFORMS

Instagram, Facebook, LinkedIn, X, Threads

TOOLS

Sprout Social, Meta Business Suite, Canva, CapCut, DaVinci Resolve, Airtable, Slack, Google Workspace

Overview

ForeFlight is a global aviation technology company offering an integrated flight app across iPad, iPhone, and web, covering flight planning, weather, maps, and charts.

I joined ForeFlight as their first-ever marketing intern, helping lay the foundation for what became a formal internship program in the marketing department. After the summer, I was invited back during my senior year as their Social Media Marketing Co-op, a part-time role I held while finishing my degree at UT Austin.

What I did

  • Filmed and edited reels and carousels, and managed stories across five platforms

  • Developed content ideas based on trends

  • Managed influencer partnerships end to end, from drafting contracts to tracking deliverables and pulling post analytics

  • Conceptualized, filmed, and edited ForeFlight’s first internship recruitment video

  • Supported production of the Between Two Wings podcast, including behind-the-scenes coordination and thumbnail branding

  • Compiled monthly analytics reports in Sprout Social to track performance and inform strategy

FEATURED PROJECT

ForeFlight’s first internship recruitment video

As ForeFlight’s first marketing intern, I wanted future interns to see what the experience was really like. I came up with the concept, filmed it, and edited it from start to finish.

CONCEPT

FILMING

EDITING

600+

AUDIENCE

Content and influencer campaigns for one of aviation’s biggest brands.

5

PLATFORMS

Reels, carousels, and stories, each tailored to its channel.

1st

MARKETING INTERN

Helped shape a formal internship program, then was invited back as a co-op.

Selected posts

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